CHEYENNE, Wyo. — Blue Cross Blue Shield of Wyoming (BCBSWY) is launching a comprehensive Maternity Care Program the week of July 7 to support maternal health and respond to growing concerns about access to care—particularly in Wyoming’s rural and underserved communities.
The new program offers coordinated access to essential services before, during, and after pregnancy, helping address medical, emotional, and logistical challenges faced by expectant and new parents across the state.
“We understand that pregnancy and postpartum care can be overwhelming—especially in areas with limited access to services,” said Dr. Lisa Brandes, medical director at BCBSWY. “This program is about more than just clinical care. It’s about ensuring Wyoming families feel supported, informed, and connected at every step.”
Program Highlights
The program provides centralized access to a broad set of maternity and postpartum services, which complement existing care from OB/GYNs or primary care providers.
- Personalized Guidance and Enrollment Tools
Members will receive a new introductory guide that outlines available services and offers instructions on how to connect with BCBSWY’s Population Health Team. The team—comprising nurses, licensed social workers, physicians and pharmacists—will help identify the right level of support based on individual needs. - Prenatal Vitamin Support
Expectant members will have the option to subscribe to a physician-approved prenatal vitamin service that delivers supplements directly to their homes. Ordering instructions are included in the member guide and online resources. - Remote Monitoring for High-Risk Pregnancies
For members experiencing high-risk pregnancy symptoms—or those living in areas with little or no maternity care—BCBSWY is offering remote monitoring that connects directly to a digital platform and care team. Eligibility criteria apply and are reviewed by BCBSWY’s clinical staff. - Breast Pump Reimbursement – Members may purchase a breast pump and submit a claim for reimbursement.
- Postpartum Mental Health Access
New mothers experiencing postpartum depression, anxiety or related challenges can connect with licensed mental health providers through a virtual platform specializing in postpartum depression.
In addition, all parents may utilize the National Maternal Mental Health Hotline at 1-833-TLC-MAMA (1-833-852-6262). This 24/7, free and confidential service connects callers with trained counselors who provide emotional support, referrals, and local resource connections.
- Social and Community Support
Beyond medical care, BCBSWY’s Population Health Team helps families navigate issues such as housing, transportation, and financial barriers. This Wyoming based team works closely with community partners, including Wyoming 211, to ensure members receive the full range of support they need.