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Articles and updates from Blue Cross Blue Shield.

Category: Articles from BCBS

Taking to the streets to combat childhood obesity

Over the next year in 10 cities across America, kids are going to occupy “the streets” through a new Play Streets initiative sponsored by the Blue Cross and Blue Shield Association (BCBSA) and the Partnership for a Healthier America. Kids will be able to participate...

Primary care physicians and coordinated care

Football has the quarterback. The symphony has its conductor. Film crews have a producer. Any successful organization will have that one primary coordinator in place who makes all the various moving parts act in concert. In medicine we have the primary care physician. And while...

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